Get to know Fabulous Hillcrest
With a span of over a dozen blocks along University Avenue, the neighborhood has staked its claim of diversity with the 65 foot tall Hillcrest Pride Flag at Pride Plaza on one end of the rainbow, and its famed and historic Hillcrest sign on the other. The monumental rainbow flag on the east end serves as a community gathering point for celebrations, rallies, special events and also serves as the starting point for the nation's third largest LGBT Pride parade. Pride Plaza also hosts the Hillcrest Farmers Market, known as San Diego's largest and best farmers market. The market features over 175 vendors every Sunday - rain or shine - from 9am until 2pm. On the west end, the Hillcrest sign marks the heart of the community, an area filled with quaint shops, restaurants and thrilling bars- said to be the area where "Sunday Funday" was born.
Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.
Get Festive with Shop Hillcrest & Taste ‘N’ Tinis!
Give the Gift of Hillcrest this Holiday Season
The magic of the season has arrived in Hillcrest! From festive shopping to holiday sipping, our neighborhood is bursting with cheer, community, and local love.
Shop Hillcrest for the Holidays runs Nov 29–Dec 24, inviting you to support local businesses while earning entries to win a Hillcrest Holiday Shopping Spree—with double entry days sprinkled throughout the season!
Then on Thursday, December 11th, join us for our beloved Taste ‘N’ Tinis holiday sip & stroll. Enjoy festive mini-tinis, tasty bites, and exclusive in-store deals as you explore Hillcrest’s vibrant shops and restaurants. It’s the perfect night to dress in your holiday best and celebrate with community. (21+ event)
Make Hillcrest your holiday destination—shop local, sip local, and celebrate local.
Show your neighborhood pride by picking up a T shirt from the Fabulous Hillcrest online store! We have a terrific range of trendy T shirts celebrating the neighborhood and the Hillcrest Farmers Market. We also feature window clings, market bags, and you can even pick up a remnant of the Hillcrest Pride Flag that once flew on Hillcrest’s flag pole.
Shipping is available or you can stop by the Hillcrest Farmers Market and pick up your swag for free!
We are making parking in Hillcrest a breeze. Don't worry about finding parking. Our parking list gives you all the parking resources to save you time. Visit our partners at Access Hillcrest to learn more.
Hillcrest is known as an international cuisine dining destination. It offers some of the best restaurants in San Diego. Some have been featured on television and lifestyle magazines.
Fresh + Fabulous! Every Sunday, over 175 vendors bring fresh produce, seasonal fruits, gifts, arts, crafts, and flowers- all locally grown and produced. Our market also features live music and special events!
